About
As a certified ICF ACC executive, performance, sales, and career coach with 15+ years across SaaS, HR Tech, EdTech, ERP and recruitment in EMEA, APAC and the Americas. I coach GTM and technical leaders—product, marketing, sales, CS, data, and engineering—on leadership presence, revenue execution, and cross-cultural performance. As the creator of The Expat Edge™, I blend neuroscience, emotional intelligence, NLP, and AI-powered tools to deliver daily, measurable behavior change for expats and multicultural teams. I work fluently in Spanish, English, and Portuguese.
*GTM scope I serve: product, product marketing, demand generation, sales, sales enablement, partnerships, and customer success, aligned around positioning, pricing, promotion, and routes to market.
*Expat focus: I specialize in leaders navigating cross cultural roles, where adjustment, communication, and context switching directly affect stress, decision quality, and results. Research links effective cross cultural adjustment with improved work outcomes, which is why my programs integrate evidence based adaptation practices.
*AI mentoring: I help leaders and teams adopt AI responsibly for coaching at scale, personalized learning paths, analytics driven progress, and better mentor matching.
Coaching Approaches and Outcomes
1) Executive Leadership Coaching
For VPs, Directors, and high potential managers in tech and GTM
Focus: leadership presence, decision making under pressure, stakeholder influence, networking, and soft skills in multicultural settings.
2) Sales Coaching
For Heads of Sales, Sales Managers, AEs, and RevOps leaders
Focus: deal strategy, storytelling, discovery, objection handling, territory design, value messaging, and handoffs across product marketing, enablement, and customer success.
3) AI Mentoring for Leaders and Teams
For product, data, design, and commercial teams adopting AI
Focus: workflow audits, prompt systems, governance basics, upskilling plans, and on the job AI use that supports coaching and performance.
ICF Associate Certified Coach (ACC) | AI Mastery, Mindvalley | AIDCP Level III Professional Coach | Master's in Emotional Intelligence, Universidad Nebrija | MBA, Walden University | Bachelor's in Marketing, Universidad del Valle de México (UVM) | Mindvalley Certified Career Coach | Mindvalley Certified Business & Life Coach | Professional Certificate in Executive Coaching, Henley Business School | Transformational Leadership Program with Dr. Mario Alonso Puig | Silva Method and Mindfulness-Based Stress Reduction (MBSR) Practitioner | Enneagram Training with Borja Vilaseca | YB12 Performance Coach Certificate
Key Skills
Experience
Executive & Sales Group & Team Coach, Workshop Instructor & AI Mentor (Freelance) | Growthspace
Mar 2025 - Present
Executive coach with 15+ years in GTM leadership, sales enablement, and high-performance team development
• 🤖 AI mentor specializing in integrating generative AI into leadership, sales, and personal growth workflows
• 🧭 Designs tailored coaching programs using GPTs, intelligent prompts, and mindset-based habit tracking
• 🛠️ Certified in NLP, Growth Mindset, Emotional Intelligence, and behavior change models like BJ Fogg’s
• 💬 Supports leaders in mastering influence, storytelling, and complex decision-making across multicultural environments
• 🔍 Focused on scalable transformation through tools like Fathom, Gemini, ChatGPT, Make, and Notion AI
• 📈 Deep expertise in Solution Selling, Challenger, and ValueSelling to accelerate pipeline and close cycles
• 🌍 Trusted by C-levels and high-potential talent in SaaS, HRTech, education, and consumer sectors
🛠️ AI Ecosystem Mastery (By Category):
💬 LLMs & Generative AI: ChatGPT, Claude, Gemini, DeepSeek, Perplexity, Grok, Copilot
🎨 Design & Multimedia: DALL·E, Midjourney, Runway, Figma AI, Canva AI, Adobe Firefly
🎥 Video & Avatar Creation: Synthesia, Heygen, Pictory, Elai.io, Lumen5
🗣️ Voice & Audio AI: ElevenLabs, Murf, Play.ht, Podcastle
📊 Presentations & Storytelling: Gamma, Tome, SlidesAI, Prezi AI, Beautiful.ai
✅ Productivity & PM Tools: Notion AI, ClickUp AI, Airtable AI, Reclaim, Motion
🤖 Automation & Workflows: Make (Integromat), Zapier, n8n, Bardeen
📝 Documentation & Transcription: Fathom, Dubb, tl;dv, Loom, Scribe, Otter.a
• 💡 Creator of experiential workshops on AI adoption, sales excellence, public speaking, and conscious leadership
• 🛠️ Blends neuroscience, storytelling, and real-world frameworks into interactive, high-impact learning sessions
• 🎤 Facilitates public speaking and executive communication workshops through Growthspace
• ⚙️ Embeds Challenger, SPIN, and objection-handling models into roleplays and case-based learning
• ✍️ Converts complex topics like AI into practical, daily workflows that drive behavior change
• 📊 Uses breakout rooms, reflection prompts, and simulations to keep learning actionable and engaging
• 🌐 Experienced with remote delivery for global teams across tech, retail, and professional services
• 🧪 Applies coaching and facilitation techniques to build cultures of experimentation, learning, and agility
• 💡 Creator of experiential workshops on AI adoption, sales excellence, public speaking, and conscious leadership • 🛠️ Blends neuroscience, storytelling, and real-world frameworks into interactive, high-impact learning sessions • 🎤 Facilitates public speaking and executive communication workshops through Growthspace • ⚙️ Embeds Challenger, SPIN, and objection-handling models into roleplays and case-based learning • ✍️ Converts complex topics like AI into practical, daily workflows that drive behavior change • 📊 Uses breakout rooms, reflection prompts, and simulations to keep learning actionable and engaging • 🌐 Experienced with remote delivery for global teams across tech, retail, and professional services • 🧪 Applies coaching and facilitation techniques to build cultures of experimentation, learning, and agility
Executive Sales, Career & Performance Coach | AI-Enhanced Trainer & Speaker | Erick Rivera, ACC Executive Coach | The Expat Edge™
Jan 2018 - Present
Founded and lead a coaching and facilitation practice that empowers high-performance professionals—particularly in tech, SaaS, sales, and multicultural environments—to unlock their full potential through executive coaching, transformational workshops, and thought-provoking conferences. Deliver a full spectrum of coaching services, including 1:1 executive coaching, team and group coaching, and facilitated learning experiences on sales enablement, leadership development, and soft skills mastery.
🔹 Executive Coaching & AI Integration
• 🤖 AI mentor specializing in integrating generative AI into leadership, sales, and personal growth workflows
• 🧭 Designs tailored coaching programs using GPTs, intelligent prompts, and mindset-based habit tracking
• 🛠️ Certified in NLP, Growth Mindset, Emotional Intelligence, and behavior change models like BJ Fogg’s
• 💬 Supports leaders in mastering influence, storytelling, and complex decision-making across multicultural environments
• 🔍 Focused on scalable transformation through tools like Fathom, Gemini, ChatGPT, Make, and Notion AI
• 📈 Deep expertise in Solution Selling, Challenger, and ValueSelling to accelerate pipeline and close cycles
• 🌍 Trusted by C-levels and high-potential talent in SaaS, HRTech, education, and consumer sectors
🔹 Workshop Instructor Profile (Learning Design & Facilitation)
• 💡 Creator of experiential workshops on AI adoption, sales excellence, public speaking, and conscious leadership
• 🛠️ Blends neuroscience, storytelling, and real-world frameworks into interactive, high-impact learning sessions
• 🎤 Facilitates public speaking and executive communication workshops through Growthspace
• ⚙️ Embeds Challenger, SPIN, and objection-handling models into roleplays and case-based learning
• ✍️ Converts complex topics like AI into practical, daily workflows that drive behavior change
• 📊 Uses breakout rooms, reflection prompts, and simulations to keep learning actionable and engaging
• 🌐 Experienced with remote delivery for global teams across tech, retail, and professional services
• 🧪 Applies coaching and facilitation techniques to build cultures of experimentation, learning, and agility
Regional Director, Growth, Coaching & Well-Being | Workway by Mindvalley
Jan 2024 - Feb 2025
Drove transformational growth programs and GTM execution across Nordics, Benelux, DACH, and Ibero-America. Partnered with Product, Design, and Development teams to launch the Workway app. Designed coaching sessions, masterclasses, and programs to drive customer success and professional development.
Coaching Success Manager Head (Spain and EMEA) | CoachHub
Sep 2021 - Dec 2023
Planned, designed, and delivered coaching programs, workshops, and executive sessions for enterprise clients. Provided strategic leadership to a sales team and optimized customer success initiatives to ensure client satisfaction and promote revenue-generating opportunities.
Principal Performance and Career Coach | Life in Balance Careers (Freelance)
Oct 2020 - Feb 2022
Facilitated one-on-one, group, and workshop coaching sessions. Focused on performance improvement and career development, applying expertise as a company trainer, public speaker, and consultant.
Principal Coaching Consultant & Delivery Team Leader | Networkers Technology (Gattaca Group)
Nov 2017 - Oct 2020
Conducted coaching sessions to improve resumes, enhance interview skills, and aid career exploration. Provided expertise in LinkedIn profile optimization and Boolean search techniques to identify qualified candidates. Established strong relationships with C-level executives to promote leadership training and coaching services.
Sales Executive and Account Manager | QAD Software Inc.
Aug 2015 - Oct 2017
Managed sales for QAD product portfolio, focusing on cloud deals and net new accounts. Responsible for account managing 40 clients, converting prospects into revenue and maintaining sales records.
IT Specialist Consultant - Commercial, Marketing & Digital Media | Networkers Technology (Gattaca Group) PLC
Aug 2012 - Jul 2015
Led business development in the B2B IT market. Developed relationships with C-level executives in Latin America. Managed teams for sales and recruitment, implementing digital media strategies to enhance visibility.
Business Development Representative | Infor (Latin America North)
Nov 2011 - Jul 2012
Responsible for sales in Manufacturing, Retail, and Hospitality verticals. Conducted lead generation and market segmentation for target marketing campaigns. Managed CRM updates and data collection from prospects.
Education & Certificates
AI Mastery (Advance)
Mindvalley
Aug 2025
Certified Life, Business & Career Coach (Individual Certificates)
Mindvalley (Mindvalley Coach)
May 2025
Professional Certificate in Executive Coaching
Henley Business School
Jan 2024
Transformative Leadership
Rafael del Pino Foundation
Jan 2022
Master in Emotional Intelligence
Nebrija University and School of Intelligence
Jan 2021
Expert in Coaching, Emotional Intelligence and Personal NLP
Nebrija University and School of Intelligence
Jan 2020
Bachelor of Marketing
Universidad del Valle de México
Jan 2009
Master in Business Administration (MBA)
Walden University
Jan 2009
Schedule a Session
Consulting Call (Chemistry Session)
30 min
Free
Tailored chemistry session
AI Coaching/Mentoring
60 min
$1402.14 for 10 sessions
Development of core AI skills for success in management and team roles.
Executive Coaching
60 min
$1402.14 for 6 sessions
Focused, one-on-one coaching to strengthen executive skills and drive strategic growth.
Career & Business Coaching
60 min
$817.92 for 5 sessions
Get unstuck and move with clarity. Five guided sessions to define your direction, upgrade your CV/LinkedIn, prep for interviews, and build a 90-days
Sales Coaching
60 min
$817.92 for 5 sessions
Win more, faster. Five focused sessions to sharpen discovery, storytelling, objection handling, and deal strategy
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